Acceptable Use Policy

This is a creative tool and most of what people make with it is ordinary creative work. This page is about the small set of things that are not, and it is deliberately specific — a policy that just says “don’t do anything bad” helps nobody decide anything.

Breaking these rules gets the content removed and, depending on what it was, the account closed. Some of it we are legally required to report.

Children's safety

Sexual content involving a minor, or the sexualisation of children, in any form or style.
Content designed to impersonate a minor, or to groom one.
Depictions of child abuse, or of minors in harmful or dangerous acts.

We report child sexual abuse material to NCMEC and suspend every associated account permanently. This is a legal duty, not a policy choice.

Sexual content

Sexually explicit content and adult nudity.
Intimate imagery of a real person made without their consent, including synthetic imagery.
Content made to sexually harass, humiliate or extort somebody.

Non-consensual intimate imagery is criminal in the US under the TAKE IT DOWN Act and in the UK under the Online Safety Act. Reports of it are actioned within 48 hours.

Violence and gore

Content that promotes or celebrates terrorism or violent extremism.
Graphic gore - dismemberment, mutilation, exposed organs.
Content that incites violence against anybody.
Depiction or promotion of animal cruelty.

Violence within a story is not prohibited. Films depict war. What is prohibited is celebrating it, inciting it, or lingering on gore for its own sake.

Hate and harassment

Content attacking people for a protected characteristic - race, ethnicity, religion, gender, sexuality, disability.
Hate insignia used as insignia rather than in a historical or educational depiction.
Content made to harass, bully, intimidate, defame or abuse a specific person.

Depicting racism in order to examine it is not the same as producing it, and the difference is the framing.

Self-harm

Content depicting, encouraging or instructing self-harm or suicide.
Content promoting disordered eating.

If you are struggling, findahelpline.com lists free confidential services in most countries.

Other people's rights

Using someone's face, voice or likeness without their permission.
Infringing copyright, trademark or other intellectual property.
Copying the style of a named living artist.

You are responsible for having the rights to anything you upload or prompt. We remove content when a rights holder tells us to.

Deception and fraud

Presenting generated content as a genuine record of something that happened.
Impersonating a person or organisation, or misrepresenting who you are affiliated with.
Scams, fraud, and fake endorsements.
Election material that misrepresents a candidate or the voting process.

Everything made here is machine-generated. Passing it off as real footage is against these rules and, increasingly, against the law.

Illegal goods and activity

Content promoting the sale of drugs, weapons, or other regulated goods.
Instructions for committing a crime or causing serious harm.

How this is enforced

Some requests are refused before anything is generated. The models we use run their own content filters as well, which we leave on. Neither catches everything, so the part that matters most is that anyone can report a piece of content and we act on it.

Accounts that break these rules repeatedly are closed. We keep a record of enforcement, because a policy nobody enforces is not a policy.

Reporting something

Every public piece of work has a report button on it. You do not need an account to use it. Reports about child safety and about intimate imagery are handled first — the second of those has a 48-hour deadline we hold ourselves to.

For copyright specifically, see the DMCA page, which sets out what a notice has to contain.

Anything else: abuse@yourdomain.com

Everything here is machine-generated

Output carries a marker saying so. Removing that marker in order to pass work off as a real recording breaks these rules, and in a growing number of countries it breaks the law as well.